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Catawba Science Center
Hickory, NC
CLIENT DESCRIPTION - a non-profit organization that serves area children with educational and entertaining science-based programming.
OBJECTIVE – To promote and secure funding to expand the Greater Hickory Metro Area’s Science Center to include a water touch tank and a digital planetarium.
CHALLENGES – To raise $3.6 million in capital for the expansion of the center’s facilities and programs. The Science Center requested that Gotham conceive a name and an identity campaign for the program, including a logo, color scheme and custom communications package consisting of a letterhead, envelopes, a pledge card, a comprehensive multi-page brochure, a pocket brochure and web site.
SOLUTION – The Science Center felt strongly that the campaign should focus on the water touch tank. Gotham created a campaign named ”Touch the Future,” which featured graphics representing the focus of the campaign — children. Both the centerpieces of the newly expanded Science Center, the touch tank and digital planetarium, are represented by starfish in the waves and stars in the firmament.
RESULTS – Within 8 months of launching the "Touch the Future" campaign the Catawba Science Center exceeded its orignal goal of 3.6 million dollars. Groundbreaking for the new Aquarium and Digital Planetarium Annex is to begin in 2007!